By Heather Kelly, CNN
(CNN) — A woman known as Juror B37 thought writing an anonymous book about her experiences on the George Zimmerman trial was a good idea.
Many people, including a powerful and tireless group of outraged Twitter users, thought otherwise.
News reports surfaced Monday morning that the woman, who gave an exclusive interview that night with CNN’s Anderson Cooper about her experiences on the six-woman Zimmerman jury, had signed with a literary agent and was working on a book proposal about the trial. The agent was identified as Sharlene Martin, who has worked on such other post-trial tomes as O.J. Simpson’s “If I Did It” and Mary Jo Buttafuoco’s “Getting It Through My Thick Skull.”
Then came the Twitter backlash, led by 29-year-old New Yorker Genie Lauren, who goes by @MoreAndAgain on Twitter. Lauren saw the juror’s interview on CNN and decided to take action.
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Tell me, does this sound familiar:
You’re staring at your organization’s Facebook page and the writer’s block is more like a writer’s mountain. You have absolutely no idea what you are going to post to Facebook, let alone the (seemingly) 500 tweets you need to come up with.
Writing two sentences (or even just one!) has never felt more daunting.
Good news: bookmark this cheat sheet and you’ll never draw a blank again. Here’s 50 ideas that will keep your nonprofit social media presence alive and healthy all year long.
Photo of your mission in action
Quote from service recipient
At-home activities (ex. Remember to turn off lights when you leave a room.)
Success story (ex. Tim made an A on his math test!)
Your video PSA
Online member registration
How to get service (ex. Stop by our south clinic for a flu shot.)
Change in office hours
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The biggest change is allowing users to view their profile from the perspective of any of your Facebook friends.
This does go some way to clarifying the effect of the various privacy filter options. Tweak your settings and check how your profile looks to certain friends.
What it lacks is the ability to view your profile as a user you don’t know, a friend of a friend for example. I’d also be interested as a user in how much of my information a brand page that I follow can see. These options would be useful.
So I figured a good first post could be about exactly what it is I am doing here in the first place, developing a personal brand. Like many others out there today, I am hunting for a job. I moved to a new city, and in doing so I gave up my solid full-time job. The decision to move was based on a need to be fulfilled in other ways rather than having a successful career, but now that I am in the place that satisfies my other needs in life, I need money. As I applied to countless job openings with few return phone calls, I started researching ways to make myself seem more appetizing to potential employers.
First off, what does it mean to have a “Personal Brand” anyway? Well, in today’s digital age, everyone younger than your parents has some sort of personal information out there on the interweb. Whether you are…
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As I mentioned here, external communication helps companies to connect with stakeholders outside of the organization. Companies transmit messages in order to influence external stakeholder’s opinions about a brand and its products or services. What is important, they use a different communication strategy for B2C (communication with retail customers) compared to B2B customers (communication with other businesses).
Main characteristics of B2C marketing are:
(source: Debra Murphy “Marketing for B2B vs. B2C – Similar but Different”)
- Product driven
- Maximize the value of the transaction
- Large target market
- Single step buying process, shorter sales cycle
- Brand identity created through repetition and imagery
- Merchandising and point of purchase activities
- Emotional buying decision based on status, desire, or price
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I had the pleasure of presenting The Real Impact of Social Media at the Arizona Bankers Association Annual Convention at the Ritz-Carlton, Dove Mountain. The Convention was jam packed with amazing roundtables, panels, presentations, and events. The AzBA counts over 70 banks and credit card operations among its members, and the Convention is certainly well-attended and enjoyed by all. And the fact that we were surrounded by gorgeous desert scenery made it even better.
First, I promised I would post on the blog a link to the Federal Financial Institutions Examination Council (FFIEC) January 2013 guidance on social media: here it is.
I have written a lot about social media and the impact on employers; however, the banking industry also has specific guidance from the FFIEC that could be helpful for any business to review and understand – whether the company is engaging with its customers…
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I’ve finally done it! I have finally gone through my Facebook friends and deleted the people I don’t know, have forgotten, am annoyed with, and, frankly, sick of. A couple months ago, I realized I had over 2,000 Facebook friends. Now, I don’t think I have enough close friends to even fill up a house for a dinner party; I definitely don’t know over 2,000 people.
I know how it happened. Throughout college between all of the conventions, organizations, parties, friends of friends of friends, the random cute guy I wanted to stalk, it all started to add up! But over the past couple months, I didn’t even want to use Facebook anymore because I would scroll through my news feed and wouldn’t even be sure who I was looking at anymore and not really caring about one of my “friend’s” new cat and it’s 100s of pictures (seriously, who…
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If you’re like 99% of Facebook users, you’ve adjusted your privacy settings and are pretty aware of what you’re sharing and what you’re not. But even if you’re a Facebook privacy expert, there may be a few quirks that you may not be aware of.
Being aware of what you’re sharing is especially important for job seekers. A new study by OnDevice finds that 1 out 10 young people aged 16-24 in the U.S. have been rejected for a job due to something they’ve shared on social media.
1.Facebook keeps ALL your data and never deletes it unless you tell them to!
When you deactivate your account, all your data is still there — unless you actually…
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