51% of agencies say Google+ has no impact on search campaigns: report
Published date July 24, 2013
Every now and then a report is published that suggests people are slowly coming round to the idea of using Google+, however the reality is that it is still a long, long way behind Facebook in terms of active users and average time spent on the site.
Also, I recently looked at how major retailers use Google+ and it’s clear that they don’t have a very high opinion of the network.
But there’s still a nagging sense that businesses can’t afford to totally ignore G+, as there’s a chance that in the long term it will have an increasing influence on search rankings.