A Digital Future Accompanied By The Lost Of Privacy?

Infinitely Evolving Media - The IMC Perspective

While we’re using our smart phones and mobile devices to embrace new technology and applications that are both fun and functional, privacy concerns are also increasing. “The 2013 U.S. Consumer Confidence Index reveals that 81 percent of smart phone users avoid applications they believe do not protect their privacy,” said Chantal Tode, associate editor for MobileMarketer.com (Tode, 2013). This clearly indicates that as mobile activities continue to blossom, so to will the need for marketers to prove to consumers that their mobile data privacy-infographicpersonal information is safe. Take a look at the following infographic (to the right). While its slightly outdated by a year or two, it clearly displays key consumer privacy concerns.

How do you think information whether personal or promotional should be shared, if at all? Well, let me just put it this way: I want it all to be at my discretion; the consumer. I want the ability to…

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Posted on July 22, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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