FOLLOWING THE TRENDS: THE BDO 2013 SOCIAL MEDIA SURVEY
The BDO Local Government team are delighted to announce the launch of the 2013 Social Media survey, “Following the Trends”.
The rise in internet access, popularity of smartphones and tablets and increased culture of internet shopping and has dramatically changed the ways that customers expect to receive services online. Our work in customer access has shown us how quickly and dramatically social media is changing the way that local authorities interact with their customers. This year’s survey shows that 98% of Councils are using some form of social media however 71% of respondents agreed with the statement that “there is either lots of confusion or limited understanding about a social media strategy in my organisation”.
Following the success of last year’s social media report “From Housing and Litter to Facebook and Twitter”, we have refreshed our research to identify the key issues for local authorities using…
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