Building Brand Recognition and Loyalty With Social Media
Social media is everywhere. It’s a safe bet your competitors are using it, so how do you use it to build loyalty to your brand?
Be the Bigger Person
People appreciate businesses that care about unhappy customers and are willing to quickly resolve issues. One result of social media use is that every interaction is instantly available online for anyone to see. This explains why sites like Yelp have become sensational. A single bad review can haunt a business, but it also presents an opportunity to bring back those lost clients. If someone posts negatively, immediately respond in a positive way. If they have a specific complaint, address it and explain options for fixing it. You can also gain brownie points by offering something for a second chance, i.e. a bad review of a restaurant , they can offer a complimentary second chance meal.
Celebrate Your Fans
If there is…
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