Twitter not working for you?


This is a question I posed during a social media training session today: Is Twitter not working for you?

Have you been using Twitter – particularly as a business or a brand – but found that it isn’t delivering any results? Perhaps you’re not gaining many followers. Perhaps you’re finding it hard to scratch around for content. Maybe nobody is talking to you.

Here’s a few things you might consider to improve that Twitter experience:


Make sure you’re not just tweeting about yourself. Take a look down your Twitter profile. Are most of your tweets replies? Or are they broadcast, one-way tweets?

Twitter provides the most value (and is the most fun) when you’re talking with others. When you have Twitter conversations, you’re indicating to other people that you exist (perhaps gaining a Follow) and that you’re interested in them (again, perhaps gaining a Follow). You wouldn’t attend a…

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Posted on March 5, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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